A Runner's High
Design 3 - Fall Term
RISD 2020
For my Design III class, we were asked to choose a topic that matters to us which we would later on create either a TV spot or a title sequence for it. Initially I chose the topic "validating crying" while running to vent. I was alarmed by how the image of a women crying is often shed light on by the media when she "looses a game" or when she wins a competition. I was interested in advocating the validity of crying without having to be associate to winning or losing.
After reaching out for female participants and conducting fruitful conversations on how they vent, my topic manifested into sports as a coping mechanism when dealing with life stresses. Females suppress their emotions but not all of them express it through tears; thus, I embraced the shift in my project path and focused my topic on sport as a space for women to express their emotions in whichever format that they desire (whether it be through tears or through laughter).
I created three promotions for this topic. My footage stemmed from videos that I've personally filmed along with videos sent to me from my remote volunteers. The authenticity of my promos is exhibited through the incorporation of normal female figures that are not models nor athletes.
My main goals for this project:
– create a promo that normalizes the act of crying when running or practicing any sort of physical activity.
– a promo that showcases and empowers women in their most vulnerable moment.
– a promo that borrows the language and style used in sport ads.
– since mental health is increasing across the world, I want my promo to encourage physical activity as a space for tears to manifest into emotional and mental empowerment. (without referring or associating sport to weight-loss, diets, competitions (winners & losers).
– an ad that solely focuses on running or sports as a stress reliever and a space to express rather than suppress emotions.
My promos were inspired by Nike's amazing ads, particularly their "You Can't Stop Us" ad.
initial thought process // moodboard
