I’m a designer & creative strategist with a BFA in Graphic Design from RISD and a masters MPS in Fashion Management from Parsons School of Design. My work lives at the intersection of branding, visual storytelling, retail innovation, and strategic experience design. I’m constantly exploring how to create work that feels unconventional yet meaningful. My leadership style prioritizes team building and collaboration as I strongly believe that the best projects are created through curiosity, passion, and diversity of thought. I’m always narrating a story, through form-making, exploration, and play. I’m passionate about branding, photography, video editing, and social media design, with a focus on crafting campaigns that resonate emotionally.
My creative journey began at the luxury fashion house Coach, where I joined the Brand Creative team and designed vinyl window displays, photoshoot mood boards, and digital assets like email banners. My work focused on translating brand vision into engaging physical and digital retail moments. I then transitioned to Touchcast, a virtual events company, where I contributed to both the Marketing and Events teams, creating immersive event promos, video content, and UI/UX environments for virtual experiences. I unified the company’s branding system across social, podcast art, landing pages, and event design in a manner that ensured consistent, high-impact visual language across all touchpoints. At Piaggio Fast Forward, a robotics & automation company, I redesigned the company’s branding system and book, created a cohesive identity across print, digital, and product experiences. I led the full redesign of the B2B website, and worked cross-functionally with both sales and marketing teams to produce pitch decks, event collateral, and product photoshoots (including visual assets for global showcases and a Disney Star Wars collaboration). My work unified the brand visually and strategically across all platforms and stakeholders.
At Parsons, I refined my business strategy skills while deepening my focus on visual merchandising, sustainable fashion systems, and innovation in fashion retail. I’m particularly interested in how branding, spatial design, and storytelling shape consumer behavior and brand loyalty across digital and physical retail spaces. My education has also strengthened my understanding of manufacturing, production, and fashion strategy systems. I aim to improve operational processes & elevate customer experiences through retail and service design with the goal of fostering long-term loyalty.
At Parsons, I refined my business strategy skills while deepening my focus on visual merchandising, sustainable fashion systems, and innovation in fashion retail. I’m particularly interested in how branding, spatial design, and storytelling shape consumer behavior and brand loyalty across digital and physical retail spaces. My education has also strengthened my understanding of manufacturing, production, and fashion strategy systems. I aim to improve operational processes & elevate customer experiences through retail and service design with the goal of fostering long-term loyalty.